The partnership will see Aristocrat’s gaming content made available on BetMGM’s online casino.
The deal marks Anaxi’s first content release.
In February 2022, Aristocrat detailed plans to create an online gambling division. In October, it was announced that the company had rebranded its online gaming division to Anaxi.
Executive vice president of Anaxi, Cath Burns, said the deal marked the beginning of the company’s online gaming journey.
“We are thrilled to be collaborating with BetMGM as Anaxi reimagines the world’s greatest gaming content online,” she said. “We look forward to continuing to innovate and create online gaming experiences that entertain for our partners and players.”
BetMGM chief revenue officer, Matt Prevost, said the deal would bolster BetMGM’s offerings.
“We are honoured to be the first operator in North America to offer Anaxi’s world-class content,” he said.
“Partnering with Anaxi to provide some of Aristocrat’s most iconic games supports our goal of making BetMGM online casino the best destination for players.”
Original article: https://igamingbusiness.com/gaming/aristocrats-anaxi-and-betmgm-enter-strategic-partnership/
