In her new role, Lanza will be responsible for developing and managing the company’s relationships with international banking and payment organisations, engaging with them day-to-day.
Lanza comes from a legal background, having graduated from law school at the Universidad de Montevideo in 2013, before working in a number of legal roles and joining AstroPay as a legal advisor in 2018. After a year in this role AstroPay promoted Lanza to chief operating officer, where she led the business’ corporate development effort.
“Sofía is the perfect professional to assume this new position as she has a deep knowledge of the company’s expansion strategy to become the number one payments provider globally,” said Mikael Lijtenstein, CEO of AstroPay.
“She brings tremendous experience to a dynamic company like AstroPay and her leadership and expertise continue to be an asset to the business.
“Her passion for innovation and growth is closely aligned to our mission and I am excited to be working with her in driving the adoption of our solutions to financial institutions around the world.”
Lanza’s new role is the second leadership shakeup this month, following the news just days ago that Fayyaz Ansari would become the company’s new chief financial officer.
“I have been impressed with AstroPay’s strong growth and exceptional journey so far and I am making the most of this new opportunity the company has offered me,” said Lanza. “Working with a multi-cultural team that is extremely driven and passionate about innovation is both inspiring and rewarding.
“AstroPay is in the path of growing its operation, reaching users all over the world and making payments accessible to every person regardless of their location, language or financial situation.”
The news comes after AstroPay announced the launch of a new affiliate programme as part of an effort to increase its consumer base.
Original article: https://igamingbusiness.com/people/people-moves/astropay-appoints-sofia-lanza/
