ATG also intends to continue the partnership by a further two years, in addition to this latest extension.
This comes ahead of ATG integrating biathlon into its betting roster next season.
ATG first began its partnership with the Association in 2018.
This extension will see ATG become the Association’s presenting partner, while continuing to be its main sponsor.
“Like trotting, biathlon is a popular sport and it is very fun to take our cooperation one step further,” says Johanna Åberg, marketing manager at ATG.
“We have many fun projects underway, which will benefit both trotting lovers and biathlon fans. We have an exciting time ahead of us.”
“The extension will also support a collaborative project that aims to bring awareness to biathlon, said Rikard Grip, secretary general of the Biathlon Association. “There is a great curiosity among our supporters to get to know the biathlon stars even better.”
Original article: https://igamingbusiness.com/atg-extends-partnership-with-the-swedish-biathlon-association/
