The EveryMatrix solution will include a sportsbook, casino platform, player management, payments module and affiliate software, with the deal to cover all the markets in which Bet-at-home is currently present.
“Selecting EveryMatrix as our platform provider will further allow us to keep providing the best service to our 5.5 million registered players while enhancing our operations in key markets,” Bet-at-home chief executive Marco Falchetto said.
“This partnership will boost not only sports, but also casino. With this partnership, a new and exciting phase of bet-at-home development can begin.”
EveryMatrix group chief executive Ebbe Groes added: “Bet-at-home has dominated the sports betting vertical in several European markets and we’re delighted to further contribute to their success.
“This landmark agreement reflects the breadth and depth of our products, but especially the quality of our sports platform, OddsMatrix. The constant investment and development in OddsMatrix have been at the core of what we do for many years, and I’m happy to see more tier-one operators joining our client list.”
Meanwhile, Bet-at-home has announced that it will cut up to 45 jobs in relation to outsourcing certain services to EveryMatrix.
The operator currently employs 168 members of staff, though a significant number of these workers could lose their job as Bet-at-home reduces internal expenses by switching to the EveryMatrix platform.
For its 2022 financial year, Bet-at-home said it does not expect a positive effect on earnings due to the outsourcing. However, from the 2023 financial year onwards, the board expects an annual improvement in group earnings before interest and tax of between €6.0m and €8.0m as a result of the outsourcing.
The news comes after Bet-at-home this month announced it had “surrendered” its GB licence and will withdraw from the British market permanently, days after the licence was suspended.
The Gambling Commission suspended Bet-at-home’s operating licence on 7 July, citing suspected social responsibility and anti-money laundering failings as key elements in its decision.
At the time, the Commission announced a review into Bet-at-home’s operations. Although the business could have been permitted to operate again following completion of the review, it said it will not do so.
Original article: https://igamingbusiness.com/sports-betting/online-sports-betting/bet-at-home-everymatrix/
