The deal will run across four competitions, with coverage featured on betting television channels SIS and Racing Post Greyhound TV.
The competitions will feature 48 runners, with a first prize of £10,000, and will take place at the Oxford Greyhound stadium.
Additional events will also take place at Towcester.
“It is fantastic news for everyone involved in greyhound racing that Bet365 have decided to expand their sponsorship portfolio into greyhound racing, and we are delighted that they have chosen Towcester and Oxford to partner with,” said Nathan Corden, representative of the Oxford Greyhound and Towcester stadiums. “They have committed to four category 1 events with the Bet365 Empress Stakes in September and Bet365 Puppy Oaks in November headlining the action at Towcester.”
“Bet365 will also champion the return of big-time racing at the eagerly anticipated reopening of Oxford stadium in the second half of 2022 with new competitions including a new six-bend Bet365 Challenge Cup.”
The deal marks Bet365’s first greyhound racing sponsorship.
“We are delighted to be able to support competitions across UK greyhound racing and we are confident that our customers around the world will enjoy the top quality racing and betting opportunities as a result of our long-term commitment,” said a Bet365 spokesperson.
“Greyhound racing is integral to our product offering and this sponsorship showcases the commitment we have to the sport as well as the tracks and the people involved.”
Original article: https://igamingbusiness.com/bet365-signs-greyhound-racing/
