The deal focuses on the Racing Post Live show which launched in 2020. The broadcast gives live reactions from racing experts, as well as exchange prices and tipping throughout the day’s racing.
The extended agreement will now cover key races every Saturday throughout 2022, alongside all major UK and Ireland racing festivals including Cheltenham, the Grand National and Royal Ascot.
The live show is broadcast on the Racing Post YouTube and Facebook platforms.
Discussing the new deal and some of the shows expanded features, Spotlight Sports Group’s chief commercial officer Sam Houlding said: “Our live content has grown remarkably over the past 3 years and we’re excited to be extending our partnership with Betfair.
“Racing Post Live is a firm fixture in the diary for racing fans and the show has built a very loyal following. We’re excited to take our content even further throughout the year, with Cheltenham just around the corner. Our video production keeps evolving and we’re delighted to continue developing shows that add fantastic value for both our Racing Post audience and our key partners.”
The extension also includes new market-leading graphics that provide up to the second data from the Betfair Exchange – allowing viewers to react in real-time.
“We are very excited to extend our video partnership with Spotlight Sports Group throughout 2022,” said Barry Orr, Betfair’s head of media relations. “Racing Post Live has given us another platform to showcase the functionality of the Exchange, in a live and engaging environment.”
Damian Mears, head of media sales, continued: “Since launch, Racing Post Live has continued to show really positive growth and is now an extremely valued and established part of our major raceday output at Spotlight Sports Group.”
“Betfair’s sponsorship and engagement through their Exchange product blends perfectly with the live aspect of the show and has great appeal to our highly engaged Racing Post audience. ”
Original article: https://igamingbusiness.com/betfair-and-spotlight-sports-group-extend-video-content-agreement/
