A subsidiary of UK based Betfred Group, Las Vegas-based Betfred USA Sports began its operations in 2019. The company has expanded its reach across the US, most recently launching products in Maryland and Arizona.
As part of the new deal, Betfred is now an official sports betting partner of the team.
“We’re proud to be partnering with Betfred as they make their arrival here in Las Vegas,” said Golden Knights president Kerry Bubolz. “Betfred’s US business is Vegas born just like we are, and we’re excited to help them launch their brand in Nevada.”
The partnership will include interactive contests for fans during intermission at select home games and signage at T-Mobile Arena.
Additionally, Betfred branding will be incorporated into the NHL’s new digitally enhanced dasherboard (DED) broadcast signage and will feature on the Knight’s official digital channels, email newsletter and radio broadcasts.
“As a Las Vegas-based company preparing to open our first hometown sportsbook in partnership with Mohegan Casino Las Vegas at the Virgin Hotel Las Vegas, we’re very excited to be partnering with the hometown Vegas Golden Knights,” said Bryan Bennett, COO of Betfred Sportsbook. “We look forward to growing our business here and supporting Las Vegas hockey in the process.”
Original article: https://igamingbusiness.com/sports-betting/betfred-pens-partnership-with-nhls-vegas-golden-knights/
