The two-year deal comes into effect immediately and will cover the 2022 Rugby League World Cup, which is due to take place in England this autumn.
Betfred’s affiliation with rugby league in England stretches back to 2017, when it began its title sponsorship of the Super League, while it also has deals with the Championship, League 1 and the Women’s Super League.
The bookmaker then extended this support to the men’s, women’s and wheelchair teams for the 2021 World Cup.
“We are proud of the successful relationship with Rugby League that we have built at all levels since we became the title sponsors of the Betfred Super League in 2017, and to be principal partners of the three England teams preparing for a home World Cup is a perfect fit,” Betfred chief executive Fred Done said.
“Rugby League is such an inclusive sport and it’s a great honour for us to be involved at all levels, as we look forward to the country getting behind England Rugby League.”
English Rugby Football League chief executive Ralph Rimmer added: “Betfred have been outstanding sponsors for the sport of Rugby League for the last five years, sticking with us through the challenging times of the Covid-19 pandemic, and this new partnership with our three England teams underlines the strength of that relationship.
“They are a proud English company with roots in the north, and let’s hope we can celebrate the partnership with England teams reaching all three World Cup Finals in Manchester on the weekend of 18-19 November.”
Original article: https://igamingbusiness.com/betfred-scores-extension-with-english-rugby-league-teams/
