As an official sponsor, Betsson’s branding will feature on LED screens throughout the arenas that will stage games.
Jointly hosted by Sweden, Norway, and Denmark, the event will run from 29 November to 17 December.
A total of 32 national teams will take part in the tournament. Norway won the most recent edition of the championship in 2021, seeing off France 29-22 in the final.
“We are happy to welcome Betsson to the 26th IHF Women’s World Championship,” IHF president Hassan Moustafa said. “We have partnered up with online gaming company Betsson. Together, we set a clear aim – to excite!”
Betsson PR manager Robin Olenius added: “This sponsorship aligns with our commitment to promoting and supporting women’s sports. We hope that through our support of the tournament and our global presence, we will help to increase the excitement globally.”
The operator has a history of sponsoring women’s sports. Last year, Betsson served as the exclusive sportsbook partner for the Copa América Femenina 2022, the women’s edition of CONMEBOL’s Copa América football tournament,
Betsson is also the main sponsor for the women’s football teams of Athletico Paranaense and Club Atletico Boca Juniors.
Original article: https://igamingbusiness.com/marketing-affiliates/marketing/betsson-sponsor-womens-handball/
