The group said its new name will reflect the business’s position as a multi-brand gambling operator and B2B technology solutions provider.
BVGroup will also launch a new logo and corporate website to reflect its name change.
Alongside its flagship B2C BetVictor brand, BVGroup also uses in-house technology to service and manage several partner brands.
“During our 75-plus years in business, we have established ourselves as one of the most reputable gambling companies in the world,” BVGroup chief executive Andreas Meinrad said. “Our new identity, BVGroup, helps us define ourselves more effectively, highlighting how far the company has come from its bookmaker beginnings.
“While we remain intensely proud of our heritage, our focus is always on the future and how we can continue to innovate and grow to best serve our customers and partners. BVGroup is an exciting development in the progress of the company.”
Evolution
The rebrand marks the latest change for the business, which has been known by a number of names over its history.
In 2012, the group rebranded from Victor Chandler to BetVictor and retained this brand for the past 11 years.
A change in management followed shortly the initial rebrand when Michael Tabor, a major shareholder in Victor Chandler International, purchased the business in May 2014.
This led to Victor Chandler, the grandson of founder William Chandler, leaving the group. A few months later, Meinrad, formerly of bwin-party, joined the business as CEO and has held the role ever since.
Under Meinrad’s leadership, the business has expanded outside of its initial remit into new areas, including supporting media brands launch online.
UK radio station Heart partnered with BVGroup to launch Heart Bingo, while UK commercial radio station Talksport worked with the group to launch Talksport Bet. In Germany, BVGroup also linked up with newspaper Bild to roll out BildBet.
In terms of its reach, BVGroup holds licences in the UK, Republic of Ireland, Germany, Malta, Gibraltar and Ontario in Canada. The group is yet to break into the US market.
Original article: https://igamingbusiness.com/strategy/management/betvictor-to-rebrand-as-bvgroup/
