The BGC has worked with Facebook throughout the last year, with an aim to see further opt-out tools rolled out in the future.
In July BGC voiced its support for Snapchat, after it implemented a similar feature for gambling ads.
Like Snapchat, Facebook now meets the conditions of the updated Industry Code for Socially Responsible Advertising, which was released in 2020.
The Code aimed to reduce the number of gambling advertisements seen by under-18s by stipulating that all BGC members must aim their advertisements at consumers over the age of 25, unless they can prove it’s specifically targeted towards over 18s.
“This is yet more evidence of our commitment to raising standards in the regulated industry,” said BGC chief executive Michael Dugher.
“I welcome this move by Facebook and I would urge all social media and search platforms to provide the ability for users to opt out of viewing betting adverts.”
Yesterday (November 18) Dugher branded Safer Gambling Week 2021 a “huge success” after the event recorded 25 million social media impressions, up 19% year-on-year.
Original article: https://igamingbusiness.com/bgc-praises-facebooks-gambling-ad-opt-out-feature/
