Bojoko Bingo allows players to learn more about bingo offerings in the UK by providing access to up-to-date information about UK bingo brands.
Every brand featured on Bojoko Bingo will be checked by a member of the affiliate’s team. The team are tasked with combing through every aspect of a bingo brand prior to its approval for the list.
Bingo brands must also be licensed by the Great Britain Gambling Commission to feature on Bojoko Bingo.
Joonas Karhu, CEO of Bojoko, said that the affiliate company’s recent success led to the decision to incorporate bingo operators.
“We are thrilled to officially launch Bojoko Bingo,” said Karhu. “This comes off the back of achieving big things in a small space of time with Bojoko Sports Betting.”
“This success encouraged us to look into other verticals and with bingo being so popular and such fun to play, it was the natural choice for us.”
Karhu added that this new step was challenging at times.
“Launching something new is always exciting but it does come with challenges,” he continued. “For this, it was mostly around code and recruiting the right people.”
“We were incredibly lucky with the latter and have welcomed additional people to the team which now stands at 15 highly talented individuals with extensive knowledge of the industry.”
“Cracking the code was a bigger undertaking, but the work the team put in means that we can now easily add and manage verticals on the Bojoko platform.”
Bojoko Bingo is currently live, with several bingo operators listed. More are expected to be added at a later date.
Original article: https://igamingbusiness.com/marketing-affiliates/bojoko-launches-uk-bingo-offering/
