Under the agreement, Boyd’s 10 Las Vegas Valley casinos will be designated as official and exclusive local casinos of the Raiders and the team’s Allegiant Stadium in Las Vegas, Nevada.
As a founding partner of Allegiant Stadium, Boyd will receive signage and brand placement at the venue including rebranding the west side of the stadium’s upper deck with brands of Boyd and its southern Nevada casinos.
Read the full story on iGB North America.
Original article: https://igamingbusiness.com/marketing-affiliates/boyd-scores-new-partnership-with-las-vegas-raiders/
