The provider’s Oryx Gaming offices in Slovenia will become Bragg Ljubljana, while Spin Games in the US and India will rebrand to Bragg Reno and Bragg Chennai, respectively.
Bragg will also open a new office in Las Vegas, Nevada later year, which will provide a base for existing employees from the Wild Streak Gaming and Spin Games, businesses as well as for new hires. This will operate alongside its existing offices in Toronto, London and Malta.
The provider added that while these hubs, its technology, services and turnkey offering will move forward with the single brand, its content output will retain its internal game studio marques: Wild Streak Gaming, Spin Games, Atomic Slot Lab, Indigo Magic, and Oryx Gaming.
“As we consolidate our group companies under the single brand of Bragg, we celebrate the heritage, values and successes of Oryx Gaming, Spin Games and Wild Streak Gaming which have built us into the company we are today, and which will propel us into our next phase as a global igaming provider,” Bragg Gaming Group chief executive Yaniv Sherman said.
“We’re incredibly proud of the work that all of our colleagues have put in over the years which are the foundations we continue to build on.
“We’re sure that the renewed focus that our consolidation brings will be positively felt across our hubs in Toronto, Las Vegas, London, Ljubljana, Malta and Chennai and it will signal a new exciting era of growth for us all under the same umbrella with aligned values and goals.”
The consolidation comes after Bragg earlier this month entered into a funding agreement for an investment of $8.7m Lind Global Fund. Bragg will use the investment to strengthen its current offering to support continued top-line and cash flow growth.
Bragg last month also reported a 34.2% rise in revenue to €20.8m during the second quarter of its 2022 financial year, a new quarterly record for the provider. Besides revenue, Bragg reported new quarterly records in gross profit, gross profit margin and adjusted EBITDA.
Original article: https://igamingbusiness.com/strategy/management/bragg-gaming-group-consolidate-companies-under-single-brand/
