Under the deal, Caesars will become an official sports betting partner of the IMS and the showpiece Indy 500 annual event that takes place at the track, while the Caesars Sportsbook will serve as a sponsor for the remaining IMS races on the 2022 calendar
Caesars will also open the first betting lounge at the IMS in the form of a Caesars Sportsbook Lounge, where visitors can watch live events, access complimentary food and drink view, live entertainment and take part in motor racing games.
In addition, the Caesars Sportsbook will receive access to IMS logos and marks, digital and social media assets, as well as a range of exclusive VIP speedway experiences for its users at IMS that will be made available through the Caesars Rewards loyalty program.
“The Indianapolis Motor Speedway and the Indy 500 are iconic American sports traditions,” Caesars Digital co-president Eric Hession said. “Partnering with one of racing’s most iconic venues and ‘The Greatest Spectacle in Racing’ provides our customers with unique experiences through Caesars Rewards.
“This will be an impactful partnership for us that builds upon our commitment to the state of Indiana alongside the investments into our resorts and the communities they serve.”
IMS president Douglas Boles added: “We’re extremely excited about this partnership with Caesars and believe their on-site presence – which is a first for our storied facility – will give fans a new opportunity to engage with the on-track action at the Racing Capital of the World.”
Original article: https://igamingbusiness.com/caesars-drives-partnership-indy-500/
