As part of the multi-year agreement (enabled by LSU’s third party multi-media rights holder Playfly Sports), Caesars will receive marketing and sponsorship opportunities in connection with LSU such as naming rights to the Skyline Club at Tiger Stadium, signage throughout the stadium and an enhanced presence on the LSU sports mobile app.
Caesars will also create an annual scholarship fund to support Louisiana-resident LSU students.
LSU athletics director Scott Woodward said: “LSU has always taken pride in providing fans with unique, innovative, and world-class experiences, and our new partnership with Caesars Entertainment will do just that.
“We share a clear vision of how athletics and entertainment can come together to enhance the fan experience, and we are excited to join with Caesars to make that vision a reality.”
Read the full story on iGB North America.
Original article: https://igamingbusiness.com/caesars-entertainment-scores-landmark-lsu-athletics-sportsbook-deal/
