The new relationship will create upscale Sports & Social/DraftKings sports bars at locations across the US, beginning with Nashville, Tennessee and Detroit, Michigan, pending local regulatory approvals.
DraftKings and Sports & Social said the new venues, which will be designed by ICRAVE, will form a new sports betting and entertainment experience for consumers in the US.
“Today, so much of sports betting is focused on the mobile-technology aspect, however the in-person experience is an integral layer that we look forward to advancing alongside Sports & Social’s premier dining and entertainment offerings,” DraftKings’ chief business officer Ezra Kucharz said.
Read the full story on iGB North America.
Original article: https://igamingbusiness.com/draftkings-and-sports-social-to-launch-sports-bars-with-new-partnership/
