Conall McSorley, head of international horse racing at SIS Ltd, discusses the 24/7 live content available for customers. Covering 20 international territories around the globe and delivering almost 40,000 horse races and 35,000 greyhound races a year, SIS are ready to fill in the gaps for highly engaging products.
Original article: https://igamingbusiness.com/sports-betting/engaging-the-audience-24-7-live-content-with-sis-ltd/