Under the agreement, Entain will pay approximately $150.0m (£120.1m/€137.0m) to take ownership of the business, in addition to contingent payments of up to $10.0m.
With a global audience of over 15 million active users, 365scores provides scores and sports information, editorial and social content, and a range of sports-focused free-to-play games.
Entain said the combination of 365scores’ expertise in data-driven sports media content alongside its own global scale and platform capabilities will provide customers with a broader offering of interactive content and experiences.
The group added that the acquisition would help to unlock further growth opportunities and supports its global strategic ambitions.
Jason Scott resignation
Confirmation of the deal comes after it was announced earlier this week that Jason Scott had left his role as vice-president of trading, VIP and retail sportsbook at Entain to return to his native Australia.
Scott took up the New Jersey-based role in December 2019, having previously served as the chief executive of Ladbrokes Australia.
Prior to this, he was trading director at Ladbrokes.com.au for five years and had a spell as racing bookmaker at Tatts Group, while he was also a racing analyst for Humbleton.
Original article: https://igamingbusiness.com/strategy/ma/entain-acquires-sports-media-business-365scores/
