EstrelaBet branding will feature in the main sponsor space on the front of player’s jerseys for Athletico Paranaense and Internacional for at least the remainder of the 2022 season.
In the case of the Internacional deal, this will apply to both the men’s and women’s teams
The operator will also work with both clubs on a series of joint activations targeted at fans.
EstrelaBet has similar sponsorship deals in place with a number of other Brazilian clubs, with the latest agreement part of its ongoing strategy to strengthen its presence in the country.
The brand is also partnered with lower league teams Portuguesa, Resende, Remo and CRB.
Internacional is currently fourth in the Campeonato Brasileiro Série A, one point ahead of Athletico Paranaense, after 11 games of the 2022 campaign.
Original article: https://igamingbusiness.com/estrelabet-scores-double-sponsorship-deal-in-brazil/
