Genetski takes on his new role having served as the group’s chief legal officer for the past seven-and-a-half years, prior to which he spent a year as its chief commercial officer.
As president, Genetski will oversee all of FanDuel’s business development, partnership, corporate strategy, and government affairs units, as well as assume responsibility for driving the group’s vision and execution of strategic partnerships and new business initiatives.
Raffensperger move into the position of chief commercial officer after four-and-a-half years as chief marketing officer at FanDuel, prior to which he was head of marketing for Amazon, director of digital strategy and marketing for DirecTV and also served in several roles with Magnet Media.
In his new role, Raffensperger will oversee revenue generation across FanDuel’s sportsbook, casino, racing, daily fantasy and free-to-play platforms, as well as take on commercial leadership duties, which were previously the responsibility of chief executive Amy Howe.
“It cannot be overstated how seminal both Christian and Mike have been to not only the success of FanDuel but to the industry more broadly,” Howe said. “Each have helped nurture and evolve FanDuel from innovative upstart to the dominant market leader in sports betting and igaming. I am delighted to expand their roles as we continue into the future.
“Keeping Christian’s deep institutional knowledge within FanDuel was critically important to me. In his expanded role, Christian’s expert voice will impact decisions that are vital to creating a sustainable long-term business, while providing critical continuity for FanDuel to thrive in the future.
“Similarly, Mike’s leadership of our revenue producing commercial units and marketing is a structure we believe best positions us for growth and reflects how important his performance has been to our success.”
The double appointment comes after FanDuel last week announced Mischief @ No Fixed Address as the new creative agency for its online casino business.
Throughout the partnership Mischief will be responsible for creative duties relating to FanDuel Casino. The debut campaign is due to launch towards the end of 2022.
Original article: https://igamingbusiness.com/fanduel-appoints-genetski-and-raffensperger-to-new-executive-roles/
