The multi-year partnership has granted FanDuel and DraftKings further marketing, content, and digital rights to integrate NBA assets within its sports betting, daily fantasy sports, and online casino platforms.
FanDuel also announced a deal with the National Basketball Player’s Association (NBPA), granting it access to player images for use in content and highlights.
DraftKings will become the exclusive presenting sponsor of NBABet Stream, the NBA’s betting-centric telecast which is distributed via NBA League Pass and the NBA TV app.
FanDuel president and CEO Amy Howe said: “FanDuel’s partnership with the NBA has been a cornerstone of our success for many years, and together we have revolutionized what is possible in a partnership between a professional sports league and a sports gaming operator.
Read the full story on iGB North America.
Original article: https://igamingbusiness.com/fanduel-draftkings-become-official-nba-betting-partners-with-expanded-partnerships/
