Under the deal, FanDuel will be designated as the exclusive sports gaming partner of the seven-division boxing champion, ahead of her title fight against Katie Taylor at Madison Square Garden in New York on 30 April.
FanDuel will have access to Serrano’s name and likeness, while Serrano will create unique content on her social channels and include the FanDuel logo on her trunks during this month’s fight.
In addition, FanDuel will offer custom promotions on its FanDuel Sportsbook ahead of the title fight later this month.
“I am honoured to be the first boxer to partner with FanDuel, who are showing their unwavering dedication to supporting and elevating female athletes and I will proudly wear their logo in the ring during my historic battle against Katie Taylor on 30 April,” Serrano said.
FanDuel Group chief executive Amy Howe added: “We are incredibly proud to partner with Amanda Serrano, a game-changer making history being the first- woman ever to headline a fight at Madison Square Garden alongside Katie Taylor.
“At FanDuel, we are deeply committed to women in sports, from the office to the boxing ring, and partnering with Amanda is part of our ongoing support to invest in female athletes.”
Original article: https://igamingbusiness.com/fanduel-scores-first-boxing-partnership-with-serrano/
