The deal will see FanDuel become Boardroom’s exclusive sports betting, fantasy, horseracing, gaming, casino and poker partner.
The collaboration will utilise FanDuel and Boardroom’s combined audiences, with content broadcast across web, video, audio, editorial and social media platforms.
The two companies will collaborate to create a show later this year. It will feature a weekly section of the “Boardroom Breakers” newsletter, which will display FanDuel’s latest odds, data, content and promotions.
In addition, both parties will collaborate on social media giveaways and other initiatives around sporting events, including odd boosts and fantasy contests.
“Content creation has always been a focal point for us as we bring our other premier real money gaming products to customers across the US,” said Mike Raffensperger, chief marketing officer at FanDuel Group.
“We’re excited to collaborate with the talented team over at Boardroom to bring our customers unique content, events, and more.”
The editorial team at Boardroom will also contribute monthly articles to FanDuel’s content site The Duel.
“The business of sports betting will continue to be a major force in the future of sports and being able to partner with FanDuel as the premier brand in the space is really exciting for Boardroom as we continue to build our business,” said Rich Kleiman, co-CEO of Boardroom and Thirty Five Ventures.
“We’re looking forward to making some incredible content and extending this partnership well into the future,”
Original article: https://igamingbusiness.com/fanduel-strikes-content-partnership-with-boardroom/
