The partnership will see ParionsSport become the official partner of FFR and its male and female national teams until 2024.
The ParionsSport Online and ParionsSport point of sale branding will appear during the 2022 Six Nations home games in Stade de France and on FFR’s social media channels.
“We are particularly happy to establish a partnership with the French Rugby Federation, and to make it a long-term one,” said Richard Courtois, director of sports betting activity for FDJ.
“The ParionsSport online and ParionsSport point of sale brands share the values of respect and solidarity that the oval has always conveyed.”
ParionsSport Online will also roll out exclusive content and competitions across its social media.
Bernard Laporte, president of the FFR, added that the partnership benefits the men’s and women’s teams as well as French rugby as a whole.
“This partnership with ParionsSport is the marker of great ambitions for the next three years,” said Laporte. “I am very happy to be able to count on the commitment of this historical support of French sport and I know that this new collaboration will be beneficial to French rugby and to our teams in France.”
Rugby is the fourth most popular sport for betting for FDJ, behind football, tennis and basketball.
Last month, FDJ appointed former Coca-Cola veteran Isabelle Bastian as its new commercial director.
Original article: https://igamingbusiness.com/fdj-sports-betting-arm-strikes-french-rugby-deal/
