Funds were distributed to a range of charities during the course of the year. Flutter said this forms part of its global pledge to “Do More” for the communities in which it operates.
Through the Do More initiative, part of its Positive Impact Plan, Flutter aims to help 10 million people by 2030. This includes leveraging its staff across three main areas of Sport & Play, Health & Wellbeing and Tech4Good.
Multi-brand approach for charities support
Charity efforts have been ongoing throughout 2023, with Flutter announcing a number of initiatives in recent weeks. These involved its Paddy Power, Sky Betting & Gaming (SBG) and Betfair brands.
Earlier this week, Paddy Power announced it will be donating up to £1.0m to Prostate Cancer UK. This forms part of its lead sponsorship of the 2023 PDC World Darts Championship. The brand will donate £1,000 for every 180 hit during the tournament, which begins this week.
Last month, Betfair declared its support for both the Injured Jockeys Fund and the Irish Injured Jockeys charity. Betfair is donating an initial £100,000, plus a further £5,000 for every winner ambassador Rachel Blackmore rides between Betfair Chase Day and the Grand National. Flutter said this is likely to total a £250,000 donation.
Also last month, Sky Bet launched its £6.0m “Building Foundations Fund” in partnership with the English Football League (EFL). Flutter said this represents the largest multi-year, sponsor-backed fund that is dedicated solely to community activity.
The EFL’s 72 clubs can bid for grants up to £100,000 to invest in programmes or to develop new initiatives. Flutter said Sky Bet will invest £1.0m per year, starting from the current 2023-24 season.
In addition, a further £250,000 in funds have been generated at charity events hosted by Flutter. These were split between two charities: BUMBLEance, the Children’s Ambulance Service of Ireland, and the Children’s Heart Surgery Fund in Yorkshire.
Flutter committed to “highest standards”
“I am really proud of the progress the UKI division has made this year to Do More for our communities as part of Flutter Group’s Positive Impact Plan,” Flutter UKI CEO Ian Brown said.
“Our market-leading brands have each launched creative and impactful campaigns that directly support the causes that are close to our customers and our colleagues.
“Across Flutter, we hold ourselves to the highest standards in the industry and we are passionate about making a lasting positive impact.”
Original article: https://igamingbusiness.com/social-responsibility/csr/flutter-uk-ireland-commits-80m-to-charities-in-2023/
