In addition to acquiring a significant stake in the agency, GameOn will offer social media services to its clients exclusively via Minty Creative.
Sarah Blackburn, GameOn’s managing director, described the move as the next logical step in the agencies’ relationship, having collaborated on several campaigns over the last 18 months.
“Since we’ve been offering this service, our clients have experienced exponential growth in both their own following and engagement levels which has often led to new business discussions and opportunities as a consequence,” Blackburn said.
“This can be fully attributed to the great work Siobhan and her team have been producing and we are looking forward to aligning the two companies more closely.”
Siobhan Neligan, founder of Minty Creative, added that the last twelve months had been a period of significant growth for the agency, which has expanded particularly within the igaming industry.
“We identified a real synergy in working with GameOn and have been able to utilise our many years of igaming experience to great effect,” she said.
“We are delighted to be able to capitalise on our respective expertise and add further value for our clients,” Neligan concluded.
Original article: https://igamingbusiness.com/gameon-acquires-stake-in-minty-creative/
