Under the deal, which will come into effect from January 2022, Genius will provide a wide range of technology and services to the CFL.
Genius will have the exclusive rights to commercialize the CFL’s official data worldwide and video content with sportsbooks in international markets. The provider has similar deals in place with other properties such as the National Football League and soccer’s English Premier League.
The partnership will also see Genius acquire a minority stake in CFL Ventures, the CFL’s new commercial arm.
Read the full story on iGB North America.
Original article: https://igamingbusiness.com/genius-sports-scores-data-deal-with-canadian-football-league/
