Under the deal, WynnBET will have access to official NFL play-by-play statistics, proprietary Next Gen Stats data and sports betting data feed.
Genius also represents the NFL’s legalized sports betting advertising inventory across the NFL’s own digital platforms, with Genius’s digital marketing and publisher solutions to run official data-driven campaigns for WynnBET.
The partnership comes after WynnBET in August was selected as one of the NFL’s approved sportsbook operators.
Read the full story on iGB North America.
Original article: https://igamingbusiness.com/45856-2/
