The partnership will cover the CTFA’s premier competitions, including the Taiwan Football Premier League, the Taiwan Mulan Football League and the Second Division Taiwan Football League.
As part of the partnership Genius will provide its data insights and technology to the CTFA with the aim of bolstering fan experiences. Genius will also help the CTFA to commercialise its sports data and promote their streaming content.
“We’re proud to enter this wide-ranging partnership with the Chinese Taipei Football Association, providing our proven official data, streaming, competition management and integrity solutions,” said Jagdish Singh, head of customer success, APAC at Genius. “Our technology will be central to their strategy to drive new revenues, engage fans and protect their competitions.”
In addition, Genius will provide the CTFA with its integrity service, as well as the Fifa Competition Management System.
“We are happy to enter a four-year agreement with Genius Sports,” said Liang-Chen Chen, deputy general-secretary of the CTFA. “This is a giant step for us in modernising our domestic leagues and maintaining our sports integrity.
“With the experience of Genius Sports we can deliver higher quality content to our fans.”
Original article: https://igamingbusiness.com/strategy/genius-strikes-deal-with-chinese-taipei-football-association/
