The partnership will see GiG provide its player account management platform, front-end delivery and content management system, powering the online entry of TWHE’s traditional retail business through Palasino across a number of established and emerging online markets.
The agreement with Malta-licensed Palasino Malta is signed for an initial period of five years and is expected to be live during H1 2023. The announcement marks the ninth traditional retail operator choosing to partner with GiG to power their online offering.
Marcel Elfersy, chief commercial of GiG, said: “We’re really pleased to have the ink dry on this deal with Palasino, seeing a wealth of opportunity in the partnership for both businesses to expand into.
“We’re continuing to see growth in the online gaming space across the industry, with the brand equity of experienced retail brands gelled with specialised third-party technology such as ours, positioned well to establish a strong foothold in global markets.”
TWHE acquisition
TWHE, which has operated for over 25 years in the retail casino industry, was acquired by the Hong Kong-based international development specialist Far East Consortium in 2018. Operating a range of casinos and hotels across Europe, the group, which has interests in Germany, Czech Republic and Austria, has pursued plans to expand operations, elevating its status as a premier brand in the European gaming and hospitality markets.
Colin Chapman Stewart, director of gaming at FEC, said: “Partnering with GiG provides TWHE, Palasino and our shareholders with the confidence and ability to launch our online division operating out of Malta with an MGA license. Bringing our brand online to new international players who can experience the same feeling in the casinos we have successfully operated for the past quarter century, is an exciting time for us all here at Palasino.”
Original article: https://igamingbusiness.com/casino-games/product-technology/gig-to-power-palasino-online-offering/
