The results of a survey revealed that members no longer thought GLMS was an accurate representation of the organisation, as it refers strongly to monitoring services only.
The rebranding reflects several other developments, including a new strategy and further focus on the services it offers beyond the initial monitoring.
These are education, training, knowledge building, intelligence studies and stakeholder influence management.
“This is a fantastic achievement that will promote and give a clear understanding of our services and products to the different audiences with whom we interact,” said Ludovico Calvi, president of GLMS. “ULIS, as a new branding design, conveys a powerful message that the lottery world is united to safeguard the integrity of sport competitions.”
“The new identity is a result of a thoughtfully constructed strategy that is being implemented by the general secretary Luca Esposito.”
Original article: https://igamingbusiness.com/social-responsibility/sports-integrity/glms-rebrands-to-the-united-lotteries-for-integrity-in-sport/
