The purchase of the development studio represents another in-road into the rapidly expanding American market, following a year in which the company has made significant progress in establishing its position nationally in igaming.
In September 2021, Greentube first entered the US and is now live in Michigan and New Jersey, as well as Ontario in Canada. The business has stated in its public statements that it has further plans for US expansion.
Present Creative has experience creating content for the igaming and ilottery segments, with experience in both real-money and casual gaming offerings, having had a number of its products approved to be released by the Michigan State Lottery.
“We are thrilled to announce this acquisition as Present Creative is a very good fit for us,” said Greentube CFO Michael Bauer. “They have strong experience of developing exciting games and know the intricacies of the North American market well, enabling us to add even more local flavour to our games.”
Bauer further hinted at the company’s plans in the region:
“The US is a market of great importance to us, and we have bold plans to become a leading supplier in the region. This acquisition will propel that expansion.”
“We are excited to now be part of the Greentube family and this acquisition will allow us to speed up our development processes and take our content to new heights,” added Present Creative co-founder and CEO Ben Sutherland.
“This is a fantastic opportunity for Present Creative and we look forward to working closely with Greentube to bring exciting new content to local players through their impressive operator network.”
The deal is similar in format to the one the business completed in November 2021, when Greentube fiinalised its acquisition of Capecod Solutions in the course of expanding its Italian presence.
Original article: https://igamingbusiness.com/strategy/ma/greentube-acquires-us-facing-present-creative/
