Operators aren’t necessarily making repeated mistakes when they enter new markets, but they should be asking a lot more of their providers, says EveryMatrix senior casino sales manager Alexandra Breinig.
Speaking to Katie Goldfinch in the iGB@ICE studio Breinig explains for operators launching in newly-regulated territories or switching from grey to white jurisdictions, there are naturally a lot of unknowns. The service providers such as EveryMatrix should be guiding their clients with the operational insights that help maintain their competitive edge, she says.
This lack of support is especially prevalent in emerging regions such as Latin America and Africa. It’s why EveryMatrix aims to tailor its range of services to individual clients, making sure they are fully informed of potential pitfalls and local market quirks.
Experience the EveryMatrix Effect
Through the EveryMatrix Effect, a monthly podcast series run in partnership with iGaming Business, Breinig is taking a front line role in tackling these challenges. “Hopefully by us doing this podcast we continue to educate the market,” she says. “Whether they choose to work with us or not, I think it’s a good campaign to put out there. Maybe it will inspire others to be more data-driven in their approach.”
Original article: https://igamingbusiness.com/gaming/online-casino/igb-at-ice-alexandra-breinig-everymatrix/
