Player preferences have changed and Eeeze has emerged to better engage consumers looking for an entertainment-led experience, says chief operating officer Lai Fatt Chiang.
Consumers are playing for shorter periods and average stakes are going down, Chiang explains, but Eeze is optimising its product suite for this casual customer. Essentially it’s less about winning and more about having fun.
Eeze’s slots were on display for the first time at ICE 2025, with 22 games released. It is a diverse portfolio, Chiang says, with some simple, others slightly more complex, as it looks to refine its slot formula. This he says is a process of experimentation, ultimately, supported by feedback from clients.
Its live dealer offering is also unique, in that it is all created using greenscreen technology, which doesn’t just change the backdrop. Clients can even change table layouts and overlay promotions and additional features on-screen.
But where is Eeze looking as it rolls out its offering? Brazil is a major focus, Chiang says, but there is also a gap in Southeast Asia as a potential area of further expansion.
Original article: https://igamingbusiness.com/gaming/online-casino/igb-at-ice-lai-fatt-chiang-eeze/
