Whether it’s new markets opening or new technologies emerging there’s plenty of hype around new opportunities for gaming, but these are rarely a panacea warns LiveScore Group’s Joshua Sparke.
Speaking to Katie Goldfinch in the iGB@ICE studio, Sparke says transformational developments such as the wave of gaming expansion in the US may totally reshape the market. However that doesn’t mean every business seeking to take advantage wins, as the dominance of a small number of market leaders across the US shows.
There are interesting markets emerging further afield. Sparke sees opportunities in sub-Saharan Africa and the wider Latin America region. As a large single market, Brazil may even provide enough room for multiple licensees to thrive, provided they localise effectively.
And what of AI? To Sparke, AI is being hyped across multiple verticals, but there is plenty of scope for it to become intrinsic to how the industry operates. Chatbots drove the first phase of AI growth, he says, but the second phase of real-time odds and fraud detection incorporates it deeper into the systems.
Phase three will be where AI-driven personalisation really takes hold and serves players with bespoke odds, Sparke adds.
Original article: https://igamingbusiness.com/tech-innovation/artificial-intelligence/igb-at-ice-joshua-sparke-livescore-group/
