For European gaming giant Betsson, the year ahead presents an opportunity to build on its current success, says CEO for the group’s corporate business Pontus Lindwall.
Part of that strategy includes growing its presence in Latin America, including Peru. “We came into [the LatAm market] 15 years ago so we have really good experience there. We have an organisation in place on location and I expect it will be a busy time ahead.”
Betsson takes on Brazil
Betsson gained a provisional licence in Brazil upon the market’s launch on 1 January. Lindwall expects Brazil to be a hugely competitive market in the short-term as new entrants fight for market share and flash their marketing fire powers. “It’s going to be a challenging and interesting [time],” he tells Katie Goldfinch in the iGB@ICE studio.
Bridging the gap between operators and regulators in Europe
On Europe, Lindwall is critical of tightening regulations in various key markets, like Germany and the Netherlands.
“There shouldn’t be a cliff between regulators and operators,” he laments. “We strive for the same end goal, which is to have a regulated market and to protect players. The fact that we feel distant from regulators [right now] is unlucky and the whole industry wants to move closer to them,” he notes.
Original article: https://igamingbusiness.com/strategy/management/igb-at-ice-pontus-lindwall-betsson/
