What prompted Flows co-founder and CEO James King to step down from a role in a growing platform provider to strike out on his own?
Flows, the industry’s no-code automation platform, was founded by its CEO James King in 2021.
The system aims to support development and workflow automation with simplified controls and building structures. It also lets operators create gamification elements on their platforms, such as missions and tournaments without coding skills.
Speaking to host Katie Goldfinch, Flows CEO emphasises the importance of been able to adapt and listen to others’ input.
“All our markets are sort of going in the right way,” King tells iGB@ICE host Katie Goldfinch at ICE 2025. “We’re gaining clients versus losing them. Revenues are going up. The product roadmap, really exciting, sort of new releases, and we’re releasing them on time as we go as well.”
Original article: https://igamingbusiness.com/tech-innovation/startups/startup-pulse-james-king-flows/
