Karolina Pelc established BeyondPlay initially focusing on multiplayer gaming, but a jackpot launch proved a breakthrough for the business.
Pelc started BeyondPlay in 2021 after securing funding from angel investors and venture capitalists. Last year, the jackpot product and multiplayer games start-up was acquired by Flutter Entertainment’s FanDuel.
Speaking to host Katie Goldfinch, the founder of BeyondPlay details the challenges of launching a product, obtaining a UK licence, while at the same time continuing to raise funds.
“We launched one of the biggest jackpots in the industry on day one and it went pretty smooth sailing. Customers were happy, end users were happy. And I think it was a big realisation for us that this is going to work,” Pelc tells iGB@ICE host Goldfinch at ICE Barcelona 2025.
Original article: https://igamingbusiness.com/tech-innovation/startups/startup-pulse-karolina-pelc-beyondplay/
