In his new role, Asher will lead the ongoing expansion of the IGT PlaySports sports betting business in North American markets.
Asher joins IGT having most recently served as chief executive of William Hill US, a position he held from when the division was created in June 2012 until April of this year when the entire William Hill business was sold to Caesars Entertainment in a £2.9bn (€3.4bn/$3.9bn) deal.
Prior to this, Asher served as president and chief executive of the Brandywine Bookmaking business he launched as a start-up in 2008.
Asher will report to IGT Digital and Betting chief executive Enrico Drago in his new role.
Read the full story on iGB North America.
Original article: https://igamingbusiness.com/igt-brings-in-ex-william-hill-us-ceo-asher-as-new-sports-betting-chief/
