Under the agreement, which runs until the end of September 2024, IGT will deliver an integrated draw-based and instant ticket central system, as well as lottery terminals, a communications network and ongoing marketing.
IGT will also print instant tickets and provide all instants-related marketing consulting services, as well as trading advisory services for sports betting including risk management and odds setting.
The wider agreement also includes lottery game transactions and instant ticket distribution across 8,400 terminals throughout Mexico.
This covers the continuous development of new B2B retail channels; installation, repair, maintenance and monitoring of lottery terminals; retailer training; field service; call centre operations and hotline management; a fixed-odds sports betting retail network; and further marketing support.
“Lotenal has been evolving over the last few years, and this new contract with IGT ensures that we continue providing our players with the highest-quality and most engaging products,” Lotenal’s coordinator of advisors Mario Caballero Luna said.
“We trust that IGT’s industry leadership along with its top-performing technology will serve us well in the coming years.”
IGT’s chief operating officer for global lottery Jay Gendron added: “IGT’s successful partnership with Lotenal spans three decades, and within that timeframe, we have generated positive sales results to benefit many good causes throughout the country.
“The addition of IGT’s trading advisory services and instant ticket printing as part of the latest contract, along with IGT’s advanced technology, will continue to be key drivers of the lottery’s progression.”
Original article: https://igamingbusiness.com/igt-strengthens-latam-presence-with-la-loteria-nacional-extension/
