The Super Bowl LV between the Kansas City Chiefs and Tampa Bay Buccaneers saw Kambi process the highest bet volumes in its history, and with more US states looking to regulate sports betting, engagement with NFL betting will only continue to grow.
Enabling bettors to control and drive their own sports betting experiences has become a growing trend in the US sportsbook market. The in-game offer during NFL games is increasingly the key battleground for sportsbooks in the US, and the principal differentiator between an excellent sports betting offer and a merely good one. Having invested in the development of our instant markets, Kambi experienced a 65% increase in engagement with those markets.
In this webinar, Kambi’s team of experts will provide exclusive insights into how NFL betting has evolved since the repeal of PASPA, from the growth of in-game betting to the increasing popularity of parlay betting, which alone accounted for approximately 50% of sports betting revenue in New Jersey last year.
SpSpeakers
Speakers
- David Ball – Head of NFL
- Joshua Benjamin – Partner Manager – Penn National Gaming
- Matthew Hosman – US Sales Director
Original article: https://igamingbusiness.com/kambi-progress-report-the-evolution-of-the-nfl-sports-bettor-2018-2021/
