The renewal, which will run until 2030, prolongs a deal that was initially signed in 2018. When it was struck, the agreement was the largest to date for the company’s UK gaming business.
Under the extension, Light & Wonder will continue to supply over 10,000 terminals to Entain’s licensed betting offices through their Coral and Ladbrokes retail shops.
The company will also provide titles from its global game portfolio and its Manchester studio, which recently launched titles like Lord of The Rings and 777 High & Mighty.
Light & Wonder’s content aggregation platform also gives Entain access to an extensive library of over 3,000 titles from the world’s leading studios, complemented by a range of player features and responsible gaming tools.
“Our stores provide an engaging and differentiated experience for our customers,” said Andy Hicks, Entain’s retail managing director for the UK and Ireland.
“Light & Wonder enhances that with the industry’s best gaming machines backed up by a great range of leading games, service infrastructure and support.”
Entain will also benefit from Light & Wonder’s operational and field service support, content and platform functionalities, including new features such as intelligent menu enhancements.
Simon Johnson, Light & Wonder’s senior vice-president and managing director for Europe, the Middle East and Asia, added: “Our teams have more than 20 years of history together and we’re excited about supporting Entain through their next phase of growth and innovation.”
Entain’s portfolio of brands includes Ladbrokes, Coral, bwin, PartyCasino, Gala, Eurobet, Neds, and Sportingbet.
Last month, Scientific Games confirmed a net profit of $371m (£279m/€334m) for its 2021 financial year after revenue increased 26.7% year-on-year, and also announced that it would rebrand as Light & Wonder this spring.
Original article: https://igamingbusiness.com/light-wonder-renews-landmark-entain-agreement/
