Net gaming revenue for the esports-focused operator was up by 144% month-on-month during August, while player deposits almost tripled.
This came as the business entered a player acquisition phase, having previously focused on building out its operations. As a result, the business reported minimal revenue during its results for 2021 and for the first half of 2022.
“The initial growth since transitioning to customer acquisition gives us increased confidence that our offerings, strategy, and financial forecast are on point,” Real Luck Group CEO Thomas Rosander said. “Behind this success lies our platform’s capability to localize language variations, payment methods and marketing campaigns in a granular way.”
Rosander added that there was an especially strong focus on “micro-betting” products, which are fast-resolving in-play bets. This area, he said, would be a focus for Luckbox.
“We have also seen increased interest for high margin, micro-betting products,” he said. “This is the core of our long term strategy, and we have invested significant effort and resources to develop the new, proprietary products that will transform the market.
“This key differentiator product, combined with our short term organic growth and strong balance sheet, hasn’t gone unnoticed by industry participants. We will continue to share more details, insights and progress, including at future industry events.”
Original article: https://igamingbusiness.com/esports/esports-betting/luckbox-revenue-august-customer-acquisition/
