Under the deal, the length of which was undisclosed, MrJack.Bet will be a premium sponsor of the team and benefit from branding placement on the jersey sleeves of the club’s men’s and women’s teams.
MrJack.Bet branding will also feature on players’ training shirts and coach’s clothing, as well as on interview backdrops and signage inside the team’s stadium and training ground.
In addition, MrJack.Bet will have a box at the club’s home stadium and a presence in digital content featured on the team’s official online channels.
MrJack.Bet is the latest operator to secure a commercial partnership with a team in Brazil after the collapse of efforts to introduce a locally regulated sports betting market in the country.
In recent weeks, Blaze and Parimatch have agreed deals with Atlético Clube Goianiense and Botafogo, respectively, while Esportes da Sorte linked up with Goiás Esporte Clube and Pixbet with Corinthians Paulista.
External online sports providers are reinvesting in Brazilian football after former president Jair Bolsonaro failed to sign the most recent sports gambling law before he left office.
The law would have seen the country take control of the online sports betting market, from which it currently receives no income. There also would have been no limit on licences issued.
Original article: https://igamingbusiness.com/marketing-affiliates/mrjack-bet-latest-operator-to-score-brazilian-football-sponsorship-deal/
