The site, which launched in 2006, focuses on news, features and statistics regarding the LA Lakers in the NBA. Betting odds are also featured on the brand with a list of the best bookmakers to play on and promo codes for players.
Julien Josset, North Star Network CEO, said that the site is “a perfect fit for our portfolio, with basketball continuing to become more significant in Brazil, and this gives us a chance to connect with basketball fans and provide them with first-class insight into their favourite team.”
Josset went on to add that the Paris-based affiliate looks “forward to giving Lakersbrasil.com greater resources to continue to be a leading reference point on the LA Lakers in Brazil and grow its stature further among basketball fans.”
Lakersbrasil.com will join other Brazilian-focused brands in the affiliate’s portfolio, including Premierleaguebrasil and Esportelandia.
Original article: https://igamingbusiness.com/strategy/north-star-network-acquires-brazils-lakersbrasil-com/
