The GameTech operator will be the named sponsor of six races across three days including the Novibet Emerald Mile and the Novibet Guineas Festival Premier Handicap.
“We are delighted to be named as the Official Betting Partner of this year’s Irish Guineas Festival in what is the biggest horse racing sponsorship we’ve been involved with so far,” said Novibet’s Ireland country manager Karl Riley.
“The Irish Guineas is a meeting which is one of the biggest in Irish Flat racing and we are very excited to be increasing our presence in this area.”
The deal follows the business’s recent news that it is to sponsor Brazilian football team Fortaleza Esporte Clube.
Racing and sponsorship manager at the Curragh Evan Arkwrigh added: “We are very excited that Novibet has selected the Curragh to launch their biggest horse racing partnership to date, and we will work closely with their team to ensure they maximise all opportunities to raise their profile across the extensive global audience that the Tattersalls Irish Guineas Festival attracts throughout all three days.”
The agreement represents Novibet’s largest horseracing partnership to date.
Original article: https://igamingbusiness.com/marketing-affiliates/sponsorship/novibet-irish-guineas-festival/
