Under the agreement, PokerStars branding will feature on the halo of Red Bull’s cars during the 2023 campaign, as well as the inner cockpit and rear wing end plate, drivers’ race suits, and pit crew helmets.
PokerStars will feature behind-the-scenes footage of Red Bull Racing on its official YouTube channel, while PokerStars Team Pro Lex Veldhuis will run a series of live giveaways on his YouTube and Twitch channels.
The PokerStars Red Spade Pass, which was introduced last year when the two parties first linked up, will also return to offer fans the chance to win a range of prizes.
In addition, PokerStars will introduce with a program of race weekend rewards including a new Chicane Cash Drop, Spin & Go Races, Odds Boost on Sports bets and a Casino Weekend Races Leaderboard.
“After an incredible first year racing alongside Oracle Red Bull, we’re delighted to be going into the 2023 season with even more rewards, content and epic experiences in the pipeline to take our partnership to the next level,” Flutter director of partnerships, PR and consumer engagement, Rebecca McAdam Willetts, said.
“This partnership has enabled both us and Oracle Red Bull Racing to reach audiences who share similar passions and interests. We still firmly believe that the team is the perfect fit for PokerStars.net, sharing our conviction that it is not just about what you offer fans, but the ethos and vision behind it.”
The 2023 F1 season began at the weekend with the Bahrain Grand Prix. Red Bull secured a one-two finish, with Max Verstappen claiming pole and Sergio Pérez second.
Original article: https://igamingbusiness.com/marketing-affiliates/pokerstars-races-ahead-with-red-bull-racing-renewal/
