The deal with Danske Spil, Raketech said, will support further growth of its sports products in Denmark. Raketech added that the partnership will support a longer-term strategy of diversifying its revenue streams.
The deal will run for an initial three years, with the option to extend for an additional year.
Danske Spil marks Raketech’s second partnership in Denmark. Earlier this year, the group also struck up a relationship with gambling operator Vbet.
Raketech also has similar partnerships in place with other state-owned gambling operators, such as Svenska Spel in Sweden.
“We are happy to announce a three-year media partnership with Danske Spil,” Raketech acting CEO Johan Svensson said. “It expands our media offering while continuing to provide market-leading online assets to the Danish market.
“The partnership marks a milestone for Raketech in Denmark. It is an endorsement of our product offering of supporting large, successful operators that demand high standards of execution.”
Svensson takes temporary charge at Raketech
Svensson took on the role of interim CEO at Raketech in January following the departure of Oskar Mühlbach.
Mühlbach left due to different views on the strategic direction of the group. He had served as CEO since December 2019, prior to which he spent time as its chief operating officer.
Svensson, a co-founder of Raketech, was previously its CEO before stepping aside in 2017. He has now returned to the role on a temporary basis while Raketech seeks a permanent replacement.
Lottery growth pushes revenue up at Danske Spil
As for Danske Spil, the operator reported a year-on-year increase in revenue and net profit during its 2023 financial year. This came in the wake of growth within its lottery division.
Key highlights included a 1.2% rise in revenue to DKK5.04bn (£576.3m/€675.6m/$720.2m). Of this total, the Danske Lotteri Spil lottery division generated DKK2.87bn, an increase of 2.5% and a record annual total.
Danske Spil reported a pre-tax profit of DKK2.35bn, an increase of 6.0%. After DKK526.5m in tax, the group ended 2023 with a net profit of DKK1.82bn, up 5.9% year-on-year.
Original article: https://igamingbusiness.com/marketing-affiliates/raketech-strikes-up-media-partnership-with-danske-spil/
