The name change will allow the San Manuel Tribe to seek expansion opportunities and further support the local community.
The SMEA will continue to act as the owners of the rebranded casino and resort.
“Today marks a new chapter of rebirth and boundless potential, so we have given our property a new name — Yaamava’ — the Serrano word for ‘spring,’” said Ken Ramirez, chairman of the San Manuel Band of Mission Indians.
“We are immensely grateful to our Tribal citizens, the thousands of San Manuel team members, and millions of valued guests over the years, all of whom helped make this moment possible.”
Alongside the rebranding, the Tribe also announced the new Yaamava’ Resort & Casino digital hub, which showcases future entertainment offerings and amenities at the resort.
“Today is an important milestone in our continued journey to debut a best-in-class destination,” said Peter Arceo, Yaamava’ Resort & Casino general manager.
“Yaamava’ Resort & Casino will redefine the thrilling experiences our guests have come accustomed to and provide the highest level of service excellence in the casino and hospitality industry.”
Original article: https://igamingbusiness.com/san-manuel-casino-rebrands-to-yaamava-resort-and-casino/
